Live tournament broadcast
5M+ views in 10 days, directing a 3-person crew
BRIEF
SI Yachts needed broadcast-grade livestream coverage of the Montauk Canyon Challenge — livestream, interviews, and real-time social content, on a tournament's compressed timeline.
APPROACH
Directed a small crew — a videographer/photographer and an editor — running the livestream via OBS with a Cinetreak switcher, on-site interviews, and same-day social cutdowns across the event's run.
ROLE
Director/Producer and lead operator, coordinating the live broadcast, interviews, and a two-person crew.
5M+ views
Livestream + interviews + social
BRIEF
Etched needed a single production to cover everything from company headshots to investor-facing proof of progress — without pulling engineering time away from actually building the hardware.
APPROACH
Ran a four-day on-site shoot covering headshots for the entire team, editorial portraits of the founders, macro product shots of the chips themselves, candid documentary-style footage of the office for ongoing video content, and a livestream for investors to see the company's progress firsthand.
ROLE
Producer and director — planned and ran all four days solo, from headshots through livestream, as the single point of contact end to end.
ENGAGEMENT VALUE
~$30K
SIX MONTHS, ETCHED.AIDELIVERABLES
Editorial + livestream + b-roll
STATUS
Repeat client
BRIEF
PsiQuantum needed social content that did more than fill a feed — something that could keep investors and the industry convinced of momentum while the company continued raising.
APPROACH
Helped strategize PsiQuantum's social media content and edited the short-form series myself — shaping what got posted and how it was cut, not just executing someone else's plan.
ROLE
Social media strategist and editor — owned both the content strategy and the edit, tied directly to how the company presented its progress to investors.
Multi-day productions, funded tech client
ROLE
Strategy + editing
FOCUS
Investor-facing momentum
CADENCE
Ongoing through fundraising
BRIEF
SI Yachts needed video that did more than look good — content that actually moved inventory for a brokerage where the average sale is six figures.
APPROACH
Produced a full SEO-built YouTube walkthrough of the Viking 50 Billfish, written and shot to rank for buyers actively researching the model.
ROLE
Sole producer — shooting, editing, and search optimization, tied directly into the sales pipeline.
20K
Long-form YT
BRIEF
UXDX needed a crew they could rebook every year without re-vetting — full-day session capture, speaker interviews, and coverage that could be repackaged multiple ways after the event.
APPROACH
Directed on-site event coverage across sessions and interviews, delivering a full conference recap alongside 8 shorter, speaker-specific cutdowns — one for each key workshop speaker — so each session had its own standalone piece, not just a slice of the highlight reel.
ROLE
Lead producer, coordinating coverage across multiple simultaneous tracks each year and structuring delivery around both the full recap and the individual speaker edits.
Live event production
3 consecutive years, retained every time
