One BOXYCHARM paid-social video performed strongly enough to become the foundation for 15 creative variations. By testing new hooks, product combinations, and runtimes while retaining the winning concept, the campaign achieved a 3× lift in CTR and contributed to approximately 20% of new subscriptions during the campaign period.

25 paid-social ads featuring six models, identifying three winning concepts that delivered a 7% lower CPA and a 4% higher conversion rate than the campaign average. (FAR RIGHT VIDEO)