Live tournament broadcast
5M+ views in 10 days, directing a 3-person crew
REACH
5M+ views
10 DAYSCREW SIZE
3
DELIVERABLES
Livestream + interviews + social
Multi-day productions, funded tech client
BRIEF
SI Yachts needed broadcast-grade livestream coverage of the Montauk Canyon Challenge — livestream, interviews, and real-time social content, on a tournament's compressed timeline.
APPROACH
Directed a small crew — a videographer/photographer and an editor — running the livestream via OBS with a Cinetreak switcher, on-site interviews, and same-day social cutdowns across the event's run.
ROLE
Director/Producer and lead operator, coordinating the live broadcast, interviews, and a two-person crew.
BRIEF
Etched needed a single production to cover everything from company headshots to investor-facing proof of progress — without pulling engineering time away from actually building the hardware.
APPROACH
Ran a four-day on-site shoot covering headshots for the entire team, editorial portraits of the founders, macro product shots of the chips themselves, candid documentary-style footage of the office for ongoing video content, and a livestream for investors to see the company's progress firsthand.
ROLE
Producer and director — planned and ran all four days solo, from headshots through livestream, as the single point of contact end to end.
ENGAGEMENT VALUE
~$30K
SIX MONTHS, ETCHED.AIDELIVERABLES
Editorial + livestream + b-roll
STATUS
Repeat client
BRIEF
SI Yachts needed video that did more than look good — content that actually moved inventory for a brokerage where the average sale is six figures.
APPROACH
Produced a full SEO-built YouTube walkthrough of the Viking 50 Billfish, written and shot to rank for buyers actively researching the model.
ROLE
Sole producer — shooting, editing, and search optimization, tied directly into the sales pipeline.
YOUTUBE VIEWS
20K
UNITS SOLD
3
DIRECTLY ATTRIBUTEDFORMAT
Long-form YT